The Liverpool Broadcasting Company, or L.B.C as it was later announced was another station in which Bert Williams was involved.  The station seemed to begin out of the test transmissions of Radio 252 in the early Summer of 1981.  By August, Bert was operating that station as Liverpool Broadcasting or LBC on 1170kHz, but still announcing as 252m.  The change in frequency could have been because an Irish station called Telstar Radio in Dundalk was putting out a good signal on 1197kHz using 1kW of power, the old Radio 252 channel.  After closing shortly after,in late 1981 and some time off whilst Bert ran another station, Radio Ronda in early 1982, the station was next heard in October 1982 and operated a 7 day per week service. It is thought to have lasted until around March 1983 when after some internal issues, changed name to Radio Elenore. After the name change, Bert took his transmitter back and Radio Elenore was off the air until an arrangement was made with Tom Lodge for the use of the Station M transmitter on 1413kHz on a Saturday. In its latter days, LBC tried to broadcast daily from 0900, announcing both 259 and 459 metres, and attempted to pay for itself through advertising. The actual frequency for 459m is not known.  The heading below was from an invoice sent to Anoraks UK to advertise their  'loop aerials', but we don't have a recording of the said commercial.